Digital Strategist, Online Entrepreneur and Senior PM, Alisdair Blackman

I have been in the digital industry in Australia since 1996. I specialise in strategy & planning, solution definition, technical specifications, procurement advisory, digital marketing & large scale project management. During this time, I have worked with some amazing talent – the most impressive and competent of which I have taken with me into Digital Rehab.

During my career, I have formed and ran a series of innovative, profitable and reputable digital marketing agencies and now have chosen the consulting path which offers me a greater ability to partner with my clients and to offer up far greater value.

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Awards & Career Highlights

  • Running successful online marketing and creative agencies for 18 years in Sydney, Melbourne & Perth.
  • Owning and self funding 4 Australian start-ups
  • BRW Young Gun, 2006 – cited as 1 of 10 leading digital guns
  • BRW Top Entrepreneurs under 30, 2007
  • Growing agency sales from $1.2m in 2006 to $3.2m by 2008, $750k to $1.4m in 2009, $250k to $1.85m in 2012
  • Successfully selling agency into BlueFreeway Limited (ASX:BLU) now owned by IPMG
  • Merging agency with another to realise operational synergies
  • Have taken part in two acquisitions, one merger and one company divisional breakup
  • Numerous guest lectures/presentations at University Sydney, University of New South Wales, Sydney TAFE on topics such as entrepreneurship and trends in online advertising & marketing
  • Appointed Chairman of the Internet Industry Association (IIA) Marketing Taskforce and developed an industry-wide Code of Ethics that is designed to provide guidance to industry practitioners and provide consumers with confidence in their dealings with signatories to the Code
  • Executive of the National Policy Advisory Panel responsible for crafting policy recommendations for the Rudd government which will greatly impact upon the future of the internet industry
  • Mentor and business coach to young entrepreneurs
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