As I’ve mentioned previously, one of the most frequent engagements we’ve seen at Digital Rehab lately involves helping organisations optimise their marketing automation. Whether it’s deploying new platforms, refining existing systems, integrating disparate tools, or delivering programmatic marketing strategies – our project managers and digital specialists are often called in to set things up, streamline operations, and hand over with confidence.
What’s striking is how often these engagements reveal untapped potential. Marketing automation isn’t just about efficiency – it’s about alignment, relevance, and impact. And while many organisations have made strides, there’s still plenty of room to improve how platforms are configured, how data flows between systems, and how campaigns are orchestrated to deliver real value.
Over the past few days, I’ve come across some compelling perspectives from other leaders in this space. One infographic in particular caught my attention – it distills the challenges and opportunities in a way that’s both insightful and actionable. I’ve shared it below for those interested in taking a fresh look at how marketing automation can better serve your strategy.
