Insights from Digital Rehab
Demand for skilled digital project managers has never been higher. But what separates a good PM from a great one? And what core competencies should organisations look for when hiring or resourcing digital delivery?
At Digital Rehab, we believe successful digital project managers possess a unique blend of technical fluency, business acumen, and emotional intelligence—tailored to thrive in dynamic, fast-moving environments.
All Projects Share the Basics
Every project has:
- A defined scope
- A budget
- A timeframe
But what makes digital projects different is the fluidity of the environment surrounding them. Whether you’re delivering a website, mobile app, ecommerce platform, or CRM integration, success depends on how well the PM navigates complexity, coordinates stakeholders, and adapts to change.
Must-Have Skills for Digital PMs
Active Listening
Projects are born from business needs. A great PM listens deeply to stakeholders, understands the “why” behind the work, and continuously aligns delivery with evolving expectations.
Tenacity
Digital projects are rarely linear. Tenacity is the ability to push through ambiguity, manage resistance, and drive outcomes—even when the path isn’t clear.
Resourcefulness
No PM knows everything—but the best ones know where to find it. They tap into networks of experts, colleagues, and vendors to solve problems and keep momentum.
Exceptional Communication
Clear, timely, and audience-aware communication is non-negotiable. From Steering Committees to Working Groups, the PM must keep everyone informed, aligned, and engaged.
Methodical Thinking
Even when projects flex, structure matters. A methodical approach ensures scope is managed, risks are mitigated, and delivery stays on track.
Custodianship
When things go sideways—and they sometimes do—the PM must step up. They protect the project’s core objectives, offer clear direction, and steer through turbulence with calm authority.
Why Digital PMs Are Different
Digital project management isn’t construction. It’s not manufacturing. It’s a pressure-cooker environment where delivery is expected fast, often with shifting requirements and multiple stakeholders.
The best digital PMs blend:
- Technical literacy
- Marketing insight
- Business strategy
- Emotional intelligence
They don’t just manage – they lead, adapt, and deliver.
