In 2011, Janssen—Johnson & Johnson’s pharmaceutical division—engaged Alisdair Blackman to lead the design and development of a new digital platform to support Australians managing chronic pain.
The project consolidated three separate websites into a single, unified Drupal platform, featuring rewritten content tailored to patient needs and improved accessibility. The site aimed to provide clear, compassionate guidance for individuals navigating long-term pain conditions.
Key outcomes included:
- Consolidation of three sites into one scalable platform
- Full content redevelopment focused on patient empowerment
- Seamless deployment on Drupal CMS
- Delivered within the $150K budget
This initiative strengthened Janssen’s digital presence and reinforced its commitment to supporting patients through accessible, informative online resources.
