Client: Macarthur Coal (prior to acquisition by Peabody Energy)
Engagement: 2006
Role: Project Lead (via IXION Interactive)
Macarthur Coal, one of Australia’s largest coal producers, engaged Alisdair Blackman to lead the design and delivery of a new investor-focused website and a company-wide intranet to improve internal communications across geographically dispersed teams.
Strategic Activities
- Delivered investor relations website with rewritten content and full migration to internal servers
- Engaged mid-project to design and implement a new intranet for staff communications
- Conducted extensive stakeholder consultation, primarily onsite in Brisbane
- Managed both projects within a combined $350K budget and tight delivery windows
Key Outcomes
- Website launched within 3 months, enhancing investor engagement and corporate visibility
- Intranet delivered in 5 months, improving internal communication across remote sites
- Strengthened digital infrastructure ahead of Macarthur’s acquisition by Peabody Energy
This dual-delivery project helped Macarthur Coal modernise its digital presence and foster stronger internal alignment during a period of industry consolidation.
