Project Name: Omni-channel digital transformation
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Transforming Digital Experience for FlexiGroup
FlexiGroup embarked on a bold digital transformation journey to elevate customer experience across its retail brands. The engagement began with the rapid redevelopment of financial application forms—streamlining a critical touchpoint to improve usability and conversion.
The core phase focused on the end-to-end delivery of five full websites, each designed to reflect FlexiGroup’s evolving brand identity and customer expectations. From UX and content strategy to technical development, our team led the transformation across design, functionality, and performance—delivering each site in quick succession.
Built on the scalable Drupal CMS and responsive HTML templates, the new digital ecosystem ensured a seamless experience across mobile, tablet, and desktop. This foundational work established a consistent footprint for future brand rollouts and positioned FlexiGroup for deeper system integration and long-term growth.
Key outcomes included:
- A unified, mobile-first customer experience across all brands
- Accelerated delivery: 5 websites in 5 months
- On-time, on-budget execution
- Scalable architecture ready for future enhancements
Our services spanned:
- Strategic vendor and stakeholder coordination
- Technical input and documentation
- Project timeline development and governance
- Rigorous testing and deployment
By the close of FY 2013/14, four websites were live and thriving, with the fifth on track for early July—marking a milestone in FlexiGroup’s digital transformation and setting the stage for continued innovation.
