Client: La Trobe University
Engagement: 2007–2009
Role: Project Director (via Blackglass)
Following a major restructure of its marketing function, La Trobe University recognised the need for a comprehensive digital refresh to better engage prospective students and reposition its brand in a competitive higher education landscape.
As Managing Director of digital agency Blackglass, Alisdair Blackman was engaged to lead the development of a university-wide digital strategy, tactical marketing plan, and the design and delivery of a new website experience.
Strategic Activities
- Conducted extensive stakeholder workshops across multiple campuses
- Delivered a 400+ page digital blueprint and tactical marketing plan with budget recommendations
- Defined information architecture, UX and UI design for the new university website
- Oversaw production of video content and full site build
- Reported directly to the Head of Marketing and Executive Council
Key Outcomes
- A future-focused digital strategy tailored to La Trobe’s brand and audience needs
- A redesigned university website with improved navigation, engagement, and accessibility
- Elevated digital capability within the marketing function
- Strengthened institutional positioning in the higher education sector
This engagement marked a turning point in La Trobe’s digital maturity – embedding strategic clarity and delivering a platform that reflected the university’s ambition and identity.
