Tag Archives: Marty Switzer

Switzer Super Report Digital Strategy from Digital Rehab

Switzer goes Super with SMSF Report strategy & website

In 2011, Marty Switzer COO of Switzer Financial Services approached Alisdair Blackman to devise a digital strategy for a new business venture Peter Switzer and Paul Rickard (former CEO of CommSec) wished to start.

Late 2011, the site was designed and built by Alisdair’s agency at the time, Pivot Digital and since launch has near on 3,000 paying subscribers to Australia’s leading independent self managed superannuation fund advice and information service.

Digital Rehab continue to support the website offering the following services:

  1. product management
  2. marketing guidance and advisory
  3. technical & product support
  4. liaise with SEO and other media agencies

Switzer Super Report now had in excess of 10,000 paying subscribers.

Given that Eureka Report and Business Spectator, both owned in part by financial spokesperson Alan Kohler sold for over $30m to News Ltd in 2012, it is generally regarded that given the growth and powerbase of the Switzer Super Report, that the specialised content will be worth big bucks to the right media publisher in coming years!

For now, our mandate is continued double digit growth and in building the brand and prominence within a tiny yet growing niche in Australia of trustees of their own SMSF.