Marketing automation: Room for improvement and key insights

As I have previously made mention of, one of the most common engagement of late has been around Digital Rehab aiding and assisting companies with their marketing automation.  Some engagements see our project managers and digital marketing specialists deploy new platforms, tweak existing systems, integrate a number of systems together, programmatic marketing planning, setup then handover etc.

Over the last few days, I stumbled across a number of very interesting views, insightful commentary from other leaders in this space and I found myself captivated by one  infographic in particular – which I share with you below: