Category Archives: Customer Stories

La Trobe Uni Digital Strategy, Marketing Plan & Website

Customer Stories

La Trobe University marketing function underwent a restructure in 2007. This restructure resulted in the need for a complete marketing refresh.

Digital was the missing ingredient in university marketing

Alisdair Blackman, then Managing Director of leading digital marketing agency Blackglass, worked to create a digital marketing blueprint and tactical marketing plan designed to review, assess and make recommendations on what the university should do to better position itself digitally.

The strategy, extensive workshops took near on 4 months working onsite at the multiple campuses of Victoria’s third largest university to run and document and resulted in an over 400 page detailed blueprint and tactical plan along with recommended budgets.

Alisdair Blackman worked on the information architecture, UX design, user interface design and oversaw the build of the new website and video components. This project took near on 18 months to complete and Alisdair Blackman was the Project Director reporting into the university’s Head of Marketing and Executive Council.

Discovery Hospitality National Skills Shortage Initiative

Customer Stories, ,

In 2005, Australian Chamber of Commerce and Industry was appointed by the then Department of Education Science & Training to launch a national initiative to curb a step decline in hospitality related apprenticeships and to combat at ever increasing skills shortage.

Rich media usage

Federal Government Initiative

The government in 2005 gave key industry sectors of Engineering, Building & Construction, Mining and Hospitality & Hotels over $4m to speed on initiatives to redress the skills shortage.

Alisdair Blackman, Digital Rehab’s Principal Consultant prepared over 9 months a complete creative pitch, business case and funding submission for “Discover Hospitality” – for a 2 year national campaign championed by Curtis Stone, Luke Mangan and Neil Perry.

Only in 2008 was the funding submission agreed to which saw the creation of a rich media website for the Discovery Hospitality campaign www.discoverhospitality.com.au, using engaging video testimonials, educational materials to supply to career advisors and influencers as well as Discover Jobs – a job board for all hospitality, tourism and hotels to use to advertise for free their available jobs.

The site and campaign received praise for its creativity, tone and messaging. Website and campaign materials still in use and being managed by peak industry body – Restaurant & Catering Australia.

Zinifex Corporate Intranet & Investor Relations Extranet

Customer Stories, ,

In 2002, Zinifex formerly Pasminco approach Alisdair Blackman, then Managing Director of IXION Interactive to plan, specify, design, build and deploy a new company intranet. The intranet was purposed to foster better communication and information sharing across multiple sites.

In an effort to provide a point of difference and be at the forefront of continuous disclosure/reporting requirements of a public listed company, the new intranet was accompanied by an Investor Relations extranet – for shareholders, brokers, media etc to access.

Both projects were delivered within agreed timeframe and budget agreed and existed for several years until Oxiana Limited merger which has resulted in OZ Minerals.

Project Budget was $485,000 and project took 12 months to deliver.