WHAT WE THINK
As the internet progresses and evolves, so too must businesses if they want to thrive in the digital world. The internet is spreading to more and more homes in Australia and people are spending more time online than ever before. With billions of dollars being spent on online shopping every year and most people spending thousands of hours reading, browsing and socialising over the internet, any business that is not advancing their online presence is missing out on one of the largest audiences available today.
Whether it involves setting up an e-commerce store or advancing your digital marketing efforts, businesses in the 21st century can always be doing more to tap into the potential of the digital world. The infographic below presents some of the remarkable facts and statistics about internet use, online shopping and digital marketing in Australia.
AI in ecommerce is already enhancing the entire buy-sell experience for both buyers and sellers. Integrating AI into your business will become a prerequisite for optimal performance
Every company and project is different but if more than a handful of key people are involved in the main review process, ask why
Peak performance culture demands that stress & fatigue are carefully managed so as to mitigate burnout and cognitive impairment. Alisdair Blackman shares some tips and practical advice to ensure a healthier, happier you and to keep you at your best
Advice on identifying common ways agile can fail. A guide to help agile projects stay on track
Executives & CEO's must play an active role in transformation by communicating the significance, the changes, resourcing a strong team & getting personally involved
New and emerging digital technologies combined with the increasing digital literacy are fueling the need for transformation. Digital Rehab provides some tips around transformation
The age old problem of Change and how unless managed well, can create uncertainty - Change everyone wants but nobody wants to take responsibility for
Digital project managers are in demand more than ever before. In this article, we explore exactly what it means, what skills are required and the expectations for a good digital project manager
The battle continues to wage between whether an organisation should continue to lean on internal resources or instead look to outsource project delivery. Digital Rehab assesses strengths and weaknesses of both...
APAC CIOoutlook has selected Digital Rehab as one of the top service providers on the basis of our technical expertise & business understanding prowess & the ability for us to consistently deliver phenomenal results year-after-year by joining forces with clients.
Preceda Payroll is recognised as one of the leading cloud payroll systems in Australia - Digital Rehab rolls out in fastest time ever
My friend Anders Sörman-Nilsson, shares a brilliant article which I wanted to share with you on Digital Opportunities for HR
The hardest part of a successful digital transformation is the cultural piece in businesses that have deep legacy & cultural roots. Alisdair Blackman & McKinsey's Jame Bilefield discuss
Brewdog marketing tactics reviewed that have driven company's success. It's bold, brash, controversial and enormously shareable. Read our review
Just like any other discipline, project management has its own jargons and terminologies that you need to know
Project Closure consists of the processes to formally closeout the project. A project manager should look to receive signoff from project sponsor, conducted a post-project review, document lessons learned & wrap up documentation.
This article investigates the role, importance and responsibility for UAT. Digital Rehab explains UAT in more information.
Over 4 months, Alisdair Blackman has surveyed the entire HR system landscape & wants to share findings & insights. See his expert HR solutions review
With PMOs failing for lack of talent, experience and management acumen, we investigate what qualities are needed to run PMOs of the future
Alisdair Blackman interviewed on Sky News Money about the future trends and nature of digital transformation facing Australian business. Watch the video here
New CRM projects always seem to start out with the best of intentions & very commonly end in failure. Digital Rehab explains top 5 reasons why CRMs fail
Many of our consultants have needing to put their feet up after a busy year. We look forward to working with you in 2016!
All Australians deserve to understand what our government is soon to know about us.
After working on over 300 projects using Waterfall, Agile, hybrid & generic, I’ve seen success and failure in each approach. Here are my learnings
Our project managers & digital marketing specialists are seasoned at marketing automation. We deploy new platforms, tweak existing systems, integrate a number of systems together, plan for and implement programmatic marketing etc
Just because your project is live, it doesn’t mean it’s over. One of the most overlooked parts of a project is post launch, after it’s gone live.
Marketers need to stop thinking of Digital as a low cost solution. They should see it as a catalyst for transformation & customer engagement optimisation
This is the biggest shake-up to search since Panda and Penguin. Google will rank well sites that display on mobile & downgrade those that don’t
It's nice to be in demand. A report released yesterday by Expert360 shows that businesses need & have a growing reliance on outsourced freelancers and contractors to plug their skills gap.
Trigger based automated emails can greatly improve conversion activities and revenues. Digital Rehab discusses pros and cons of automation.
In 2015, businesses are looking for people to hit the ground running & bring skills and networks to complete projects as fast as possible so as to produce results with often limited budgets
Digital Rehab reviews the ease of setting up a BigCommerce shopping cart. SO, what are you waiting for? Setup a new ecommerce site today!
It's more important than ever before to make the most of every lead and potential opportunity in your business. Every interaction your business has with a customer goes towards building a profile
How you choose a CMS is really based on your requirements and how you want to work with it. Your level of technological knowhow and budget may also play a part
Having your finger on the pulse and knowing what’s new and exciting in the world of digital is an invaluable asset
It has become common practice for companies to engage external agencies and/or outsource all aspects of digital project work. Digital Rehab provides some valuable tips to help you choose the right one
Tip to running a successful digital project - expect change and plan for this inevitability the best way you can
To be successful as a non-technical PM in technical projects, know your people and get to know the status of the work being produced and know what your developers are actually doing
Alisdair Blackman presents to MLC Corporate Super Specialist Network (CSSN) members on the importance of marketing in their ability to attract and acquire new prospective members
Debating the strengths and weaknesses of offshoring development work. Digital Rehab discusses pros and cons to be aware of and ways to minimise risks
The pendulum swings between the need for marketers to be specialists or generalists but which offer more value to business? Digital Rehab discusses
By 2020, it is anticipated that more than 7 billion people and at least 35 billion devices will be connected to the Internet. Given this, is your business primed to best capitalise on digital opportunities?
Now more than ever, there is enormous demand for good digital project managers. What makes a good digital project manager & what core skills should you look out for? Digital Rehab shares some ideas.
Given that content marketing is becoming so mainstream, it makes it all the more important that your content marketing is done well, and more than ever before marketers need to find ways to cut through the noise
Planning is a vital success ingredient in the delivery of any new digital project or larger programme of work yet is an often overlooked. Digital Rehab discusses the importance of planning.
Digital has become so pervasive it touches every aspect of modern business. How businesses are responding to digital is the subject of this article.
IT's functional role is being challenged by broader Digital needs and demands. They must co-exist but Digital Rehab signals stresspoints to be wary of
Given that the Digital Rehab's team are regarded as being the best digital project managers in the industry, it's only fitting that we take a more active role in the chief industry body to increase professional excellence in our field.
The big data revolution is most certainly upon us. It is forever gaining momentum and hospitals and governments are struggling to stay even vaguely on top of things. That said, patients will very likely be the biggest beneficiary of the next wave of big data business applications.
Innovation is at the core of the online marketing plan for The New York Times, as can be seen in their recently leaked Business Strategy.
Digital Rehab talks to Super Fund CEOs about importance of digital and the importance of a holistic approach to be taken so as to maximise marketing $
Content marketing relies on a balance between quality and quantity of content. If balance is not achieved, the impact of content that misses the mark can have dire consequences
A brilliant infographic to help commercialise all those with ebooks. Like with all marketing - it comes down to reach and proper promotion
Over the last decade, portals have become mainstream and a powerful method for a business to offer customers & partners with a value-add and point of differentiation.
Content marketing and SEO should be viewed together as together they can greatly increase traffic and visibility. View content marketing infographic
Alisdair Blackman reviews free Nimble CRM to assess its value. Given the importance of data for marketing and sales growth, we look at a free option for businesses to consider.
We know the feeling, the nerves, the anticipation of an impending launch of a new website. Alisdair Blackman has compiled a useful pre-launch checklist to help fellow PM's manage the go-live process
The Heartbleed bug has already been heralded as one of the biggest security threats on the Internet. It exploits an encryption flaw in Open SSL
Remarketing helps bring customers who have already shown an interest in your product or service back to your website, significantly increasing the chance of purchase
All direct marketing comms that use personal information must include an opt out option under the new privacy laws from today
Digital or online marketing has become more than ever before fixated with ‘conversion’ as measured by a ‘conversion rate’. Success nowadays of activities online is directly gauged via the conversion rate – the higher your conversion rate, the more profitable you are.
Given that videos themselves are so wildly mainstream, with estimates of 78% of internet users watch a video once a week and 55% watch videos daily, it is now more important than ever to embrace and leverage the opportunities of video
The risk and complexity with portal projects lies in a business revealing, often for the first time just HOW MUCH and WHAT the quality of their data is on their customers/partners etc.
Businesses are faced with a conundrum - whether to insource or outsource certain functions within their business, but HOW
Scope of projects can often be mis-interpreted, misunderstood or not altogether well defined. Given the demands on-time and on-budget project delivery, it has now become more important than ever to manage scope and scope changes to ensure successful project delivery
The key to the delivery of a good project lies in the methodology adopted by the project manager. If the method is sound, the risks for the project are well known and thus can be properly managed.
January 2014, all eyes turn on San Francisco for the three week summit with speakers from across the global converging meet to discuss trends and future of digital
Business intelligence is rapidly becoming a critical success ingredient in business
Vendor lock-in occurs when a customer becomes dependent on a vendor for products and services, unable to use another vendor without substantial switching costs.
Gamification is gathering momentum purely due to the take up and trends in usage and behaviours of digital savvy consumers.
Most businesses engage consultants to plug knowledge gaps and to gain expertise in planning, definition & specification and or in implementation of change in some way shape or form.
Australian Healthcare industry has continued to grow and appears to be immune to macroeconomic challenges facing the Australian economy
Good governance is the foundation by which a project pre and post delivery will be understood, leveraged by a business
Big Data has the potential to help solve many current day real-wold problems without being a panacea for every problem that is out there
Not so long ago, a mobile phone was for making calls, sending texts and not much more. Over the last decade, the rise of the smartphones has changed the way we use our mobiles
Intranet’s play a critical role in internal communications YET are rarely given the priority and proper planning required for them to be of most value
Principal Consultant & Owner of Digital Rehab, Alisdair Blackman speaks to CIO’s Andrew Birmingham on responsive design
